Why Choose a Certified Financial Planner™ Professional? Most people think all financial planners are “certified,” but this isn’t true. Just about anyone can use the title “financial planner.” Only those who have fulfilled CFP Board's rigorous requirements can call themselves a CFP® professional.CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can call themselves a CFP® professional.Financial planning is a dynamic process. Your financial goals may evolve over the years due to shifts in your lifestyle or circumstances such as an inheritance, career change, marriage, house purchase or a growing family. As you begin to consider how best to manage your financial future, you should feel confident knowing that with a CFP® professional, you’re working with someone committed to providing the highest standard of financial planning. The Planning Process: Understanding the Client’s Personal and Financial CircumstancesIdentifying and Selecting GoalsAnalyzing the Client’s Current Course of Action and Potential Alternative Course(s) of ActionDeveloping the Financial Planning Recommendation(s)Presenting the Financial Planning Recommendation(s)Implementing the Financial Planning Recommendation(s)Monitoring Progress and Updating WHAT IS CFP BOARD’S STANDARDS OF PROFESSIONAL CONDUCT?Through the Standards of Professional Conduct, CFP® Professionals agree to act fairly and diligently when providing you with financial planning advice and services, putting your interests first. The Standards of Professional Conduct states that CFP® Professionals are to act with integrity, offering you professional services that are objective and based on your needs. They are required to provide you with information about their sources of compensation and conflicts of interest.